People's tattoos are full of meaning, but that ink won't fill them up with pizza -- unless they get one of Pizza Hut UK's pizza-ordering tattoos. The stick-on pizza-ordering tattoos use digital technology in conjunction with wearers' smartphones in order to place orders for Pizza Hut pizza.
To be sure, the tattoos aren't actually permanent ink, even if some people might want them to be. Rather, the pizza design comes in the form of a stick-on tattoo that lucky consumers can place on their bodies to have constant access to pizzas. The technology uses near field communication, or NFC, in conjunction with QR codes and the GPS within wearers phones to place orders.
There are 40 editions of the pizza-ordering tattoo available, and consumers can check out Pizza Hut UK on Facebook to see how to get their hands on one (or rather, get one on their hands.)
Pizza-Ordering Tattoos
Pizza Hut UK is Offering Digitally Connected Delivery Tattoos
Trend Themes
1. Connected Wearables - Use of near field communication and GPS technology in stick-on tattoos to place orders opens up new possibilities for digitally connected wearables.
2. Personalized Marketing - Wearable technology in the form of stick-on tattoos can offer personalized and targeted marketing opportunities based on consumer's preferences and past orders.
3. Internet of Things Integration - Combining wearables with near field communication, QR codes, and GPS opens up opportunities for seamless Internet of Things integration in the pizza industry and beyond.
Industry Implications
1. Fast Food - Use of connected tattoos to place orders could revolutionize the fast food industry, leading to more personalized ordering and quicker service times.
2. Retail - Connected tattoos have the potential to reshape the retail industry, with the ability to offer personalized advertising and mobile payment options.
3. Wearable Technology - The use of stick-on tattoos for ordering pizza highlights the potential for more creative and unconventional forms of wearable technology to emerge.