In an effort to save money during this economic crisis, Pizza Express has come up with a novel, yet hypocritical way to cut down on ingredient costs, while providing a genius marketing scheme revolving around health.
Pizza Express is offering a special 'Leggera' (which translates as "light") pizza that has a hole cut out in the middle and only contains five hundred calories per slice. The Pizza Express Leggera pizza may sound like a cost efficient way to cut down on calories, but the kicker is that it actually costs more than a pizza without a hole.
Recession Pizza
The 'Leggera' from Pizza Express is a Deceivingly Expensive Meal
Trend Themes
1. Recession Comfort Food - Opportunity for restaurants to innovate with affordable indulgent menu options during economic downturns.
2. Health-based Marketing - Potential for companies to promote healthier versions of their products as a marketing strategy for attracting health-conscious consumers.
3. Calorie-conscious Offerings - Growing demand for menu items with lower calorie content presents opportunities for restaurants to develop new low-calorie alternatives.
Industry Implications
1. Restaurant Industry - Restaurants can explore creative ways to offer affordable and indulgent comfort food options during economic crises.
2. Food and Beverage Marketing - Marketing professionals can tap into the trend of health-based marketing by promoting the health benefits of their products.
3. Health and Wellness Industry - The demand for low-calorie options presents opportunities for industry players to develop and market healthier alternatives.