Hong Kong's first Pixar Fest is happening in Harbour City for a limited time this summer thanks to special celebrations for Pixar's 35th anniversary. Upon entering the Ocean Terminal Forecourt, people will be greeted by a large Pixar logo, the iconic Pixar Ball and Lamp installation and plenty of fun surprises for the whole family.
There are five augmented reality checkpoints that reference favorite movie scenes via the free Harbour City mobile app, Harbour Cityzen. Using the AR Fun camera on the app unlocks characters that people can take pictured with as if they've stepped into the movie scenes.
As well as in-person surprises to discover, Pixar Fest offers online and offline activities inspired by hit franchises like Inside Out and Cars 3.
Phygital Animation Festivals
Pixar Fest Has Interactive Activities, AR Check-Ins & Online Games
Trend Themes
1. Phygital Animation Festivals - The combination of physical and digital experiences in animation festivals creates opportunities for interactive events and experiences.
2. Augmented Reality Checkpoints - The use of Augmented Reality in events and festivals creates opportunities for more immersive and engaging experiences.
3. Online and Offline Activities - Providing online and offline activities inspired by hit franchises creates opportunities to engage wider audiences and generate interest beyond the physical event.
Industry Implications
1. Event Planning - Event planning industries can explore the potential of combining physical and digital experiences to create immersive and engaging events.
2. Entertainment - Entertainment industries can incorporate Augmented Reality experiences in movies, TV shows, and events to enhance the viewer experience.
3. Marketing - Marketing industries can leverage the popularity of hit franchises to create online and offline activities that help drive traffic to physical locations and enhance brand awareness.