Pinrose perfume just launched, and it is already receiving acclaim for its original marketing campaign. Many perfumes and cosmetic lines use big A-list celebrities and smiling models to get their point across, but Pinrose perfume is letting people know that it's all about human nature.
Buying perfume for oneself or others is difficult because of the huge list of perfumes and types of scents. Pinrose is helping customers make up their mind by matching them with a perfume to match mood and personality. The system was founded by Stanford Graduate Erika Shumate and Christine Luby and uses a system called the 'Scent Profiler' to determine the mood of the user.
Given the mood, the user will then be given three scents to match their personality out the ten total that the company is offering.
Identity-Identifying Perfume Scents
This Pinrose Perfume Line Matches Customers by Personality
Trend Themes
1. Personalized Perfumes - Offering personalized perfumes using mood and personality matching systems.
2. Scent Profiling - Developing scent profiling systems to determine the mood of the user.
3. Human-centric Marketing - Using human nature to promote products through original and creative marketing.
Industry Implications
1. Cosmetics - Offering personalized perfumes could disrupt the cosmetics industry and promote brand loyalty.
2. Fragrance - Developing scent profiling systems could lead to the creation of new fragrance products and advancements in the fragrance industry.
3. Marketing - Human-centric marketing strategies can be embraced by various industries to increase brand appeal and consumer engagement.