French fashion label Jacquemus took to Instagram this week to tease the release of its first-ever CBD-infused beverage, which will be launched as part of the brand's upcoming PINK2 drop.
In order to develop the new hemp-based drink, Jacquemus partnered with French CBD beverage brand Chilled, which specializes in formulating low-calorie, sugar-free beverages infused with 20 mg of broad-spectrum CBD. In addition, the new beverage is delivered in an eye-catching design. The tall, metallic can is covered in bright pink grafitti-like stickers.
The beverage was announced viua a Jacquemus Instagram post with the caption reading, "Are you ready for a Jacquemus CBD drink? PINK2." This release marks the second unconventional product teased by the brand for its PINK2 collection. Earlier this month Jacquemus revealed a pink e-bike designed in collaboration with VanMoof.
Fashion-Branded CBD Beverages
Jacquemus is Set to Launch CBD Drink as Part of PINK2 Drop
Trend Themes
1. Cbd-infused Beverages - Brands can partner with specialized CBD-infused beverage companies to develop unique and eye-catching beverage options for their customers.
2. Fashion-branded Food and Drinks - Fashion brands can enter the food and drink industry by launching their own labels of these products and explore unique flavors and designs that reflect their brand identity.
3. Partnerships with Other Industries - Partnering with CBD-infused beverage brands, e-bike manufacturers, and other non-competing industries can lead to creative and innovative collaborations that enhance customer experiences.
Industry Implications
1. Fashion - Fashion brands can explore the launch of their own line of CBD-infused beverages and food items to further diversify their product offerings.
2. Beverage - Specialized beverage brands can offer their expertise and collaborate with fashion brands to bring unique and trendy CBD-infused beverage options to the market.
3. Cannabis - As the use of cannabis and its derivatives continue to become more mainstream, the industry can partner with fashion and beverage companies to explore new and creative product collaborations.