Sparkling wines are usually associated with special events and occasions, but the PINK Prosecco sparkling wine is positioned as a more accessible option that can be enjoyed virtually anytime. The wine features a blend of Glera and Pinot Noir grapes, and is stored for a minimum of 14 weeks after pressing to ensure it has a delicious flavor, fruity aroma and proper perlage. The bright pink refreshment is sure to be a hit amongst consumers looking to enhance their regular schedule.
CEO Paul Anthony Gidley spoke further on the PINK Prosecco sparkling wine saying, "There’s clear demand in the market for a strong PINK Prosecco brand and there’s definitely opportunity for drinks buyers to capitalise on the new trend to drive sales and repeat custom. There’s a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020."
Accessible Sparkling Wines
The PINK Prosecco Sparkling Wine will be Available in Early November
Trend Themes
1. Increased Accessibility of Sparkling Wines - Disruptive innovation opportunity: Develop innovative packaging formats or single-serve options to make sparkling wines more convenient and accessible for everyday consumption.
2. Expansion of Pink Prosecco Market - Disruptive innovation opportunity: Create unique and innovative flavor profiles for pink prosecco to cater to a wider range of consumer preferences and attract new market segments.
3. Social Media Buzz for PINK Prosecco - Disruptive innovation opportunity: Leverage social media platforms to engage with consumers, build brand loyalty, and create trendy and buzzworthy marketing campaigns for pink prosecco.
Industry Implications
1. Wine Packaging and Distribution - Disruptive innovation opportunity: Develop sustainable and eco-friendly packaging solutions for sparkling wines to cater to the growing demand for environmentally conscious products.
2. Alcoholic Beverage Manufacturing - Disruptive innovation opportunity: Utilize innovative techniques and technology to enhance the production process of sparkling wines and improve the efficiency and quality of the final product.
3. Social Media Marketing and Influencer Engagement - Disruptive innovation opportunity: Collaborate with social media influencers and utilize interactive content formats to create viral marketing campaigns that generate buzz and increase brand awareness for sparkling wines.