Shapeshifting Gin Packaging

The New Audemus Pink Pepper Dry Gin Packaging Turns into a Book

The new Audemus Pink Pepper Dry Gin packaging has been unveiled by the brand alongside a revamped recipe that work in tandem to transform the spirit into a premium option that's ready for avid mixologists to try out.

The packaging for the gin is designed to keep the spirit securely stowed inside during transportation before turning into a book that boasts a best of recipes to try with the gin. The packaging is also made with recyclable material that has been sustainable sourced and dyed using vegetable-based inks to ensure it won't have adverse effects on the environment upon discarding.

The Audemus Pink Pepper Dry Gin also has a new recipe that sees the tonka bean and vanilla removed and made with juniper, pink peppercorn, cardamom, honey and two secret ingredients.
Trend Themes
1. Shapeshifting Packaging - Implementing shapeshifting packaging techniques can create innovative and interactive experiences for consumers.
2. Sustainable Materials - Using recyclable and sustainably sourced materials in packaging can appeal to eco-conscious consumers and promote environmental responsibility.
3. Recipe-integrated Packaging - Integrating recipe suggestions or instructions into product packaging can enhance customer engagement and encourage experimentation with the product.
Industry Implications
1. Alcohol & Spirits - The alcohol and spirits industry can explore shapeshifting packaging to differentiate their products and deliver a unique consumer experience.
2. Packaging & Printing - The packaging and printing industry can embrace sustainable materials and techniques to cater to the rising demand for eco-friendly packaging solutions.
3. Food & Beverage - The food and beverage industry can adopt recipe-integrated packaging to inspire creativity and provide consumers with convenient recipe suggestions.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES