Officials in the Swiss city of Bern are hoping to stop men grabbing the extra large parking spaces reserved for women drivers - by painting them pink! They are also considering adding flowers and other feminine symbols.
There is a serious issue behind the pink scheme - male drivers keep grabbing the reserved parking spaces for women due to help their safety as they were under video surveillance and close to the exits.
Legally it is not possible to stop men from parking in these spaces, and being told off also had no effect. As a last resort, officials are hoping that embarrasment will now solve the problem.
Pink Parking
Car Parks Get Girly
Trend Themes
1. Gender-specific Parking - Creating separate parking spaces for men and women, with traditional colors and symbols associated with each gender, to address safety concerns.
2. Enhanced Surveillance Systems - Implementing advanced video surveillance systems in parking lots to deter violations and improve overall safety.
3. Behavioral Design Interventions - Using subtle visual cues and symbols to influence driver behavior and encourage compliance with parking regulations.
Industry Implications
1. Parking Management - Developing innovative parking solutions and technologies that cater to specific gender needs and improve overall parking experiences.
2. Security and Surveillance - Providing advanced surveillance systems and technologies to enhance safety in parking lots and address specific challenges.
3. Nuanced Graphic Design - Creating customized visuals and graphics that can influence human behavior and promote adherence to rules and regulations in various settings.