Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Cartoon Fashion Fusion Ads
Pink Panther Co-Stars in ICB S/S ‘09 Campaign
Trend Themes
1. Fashion and Animation Crossover - Fashion brands can leverage the popularity of animated characters by incorporating them into their ad campaigns, attracting a larger customer base.
2. Iconic Marketing - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients.
3. Pop Cultural Savviness - Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Industry Implications
1. Fashion - Fashion brands can utilize animation crossover to create innovative ad campaigns and attract a broader customer base.
2. Marketing - Iconic marketing can be a disruptive innovation opportunity for businesses to attract more customers and stand out in a crowded market.
3. Advertising - The use of iconic images and personalities in ad campaigns presents an opportunity for businesses to connect with consumers and showcase their pop cultural savviness.