Tomoaki "Nigo" Nagao has made millions from his Bathing Ape clothing company--more than enough to wrap this Bugatti Veyron to promote his line.
The Bugatti Veyron has over 1,000 horsepower, so it’s a fitting car to be vinyl wrapped for the man whose ‘Bape’ clothing has become ubiquitous among the rap, celebrity, and streetwear worlds.
A Rolls Royce Phantom was also given the camouflage effect by the company, and is almost as bad as the pink Bugatti.
Branded Streetwear Supercars
The Bathing Ape Bugatti
Trend Themes
1. Branded Streetwear Supercars - Disruptive innovation opportunity: Collaborating with streetwear brands to create limited edition supercars that appeal to the streetwear and luxury car markets.
2. Vinyl Wrapping for Advertising - Disruptive innovation opportunity: Offering vinyl wrapping services for luxury car brands as a unique and attention-grabbing form of advertising.
3. Crossover Collaborations - Disruptive innovation opportunity: Encouraging collaborations between fashion brands and luxury car manufacturers to create exclusive and unique vehicles that cater to niche markets.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Exploring the potential of fashion brands expanding into the luxury car market by incorporating their unique design elements into exclusive vehicle collaborations.
2. Automotive - Disruptive innovation opportunity: Partnering with streetwear brands to develop limited edition car models that appeal to a new demographic of fashion-conscious consumers.
3. Advertising - Disruptive innovation opportunity: Introducing vinyl wrapping as an innovative way for luxury car brands to promote their vehicles and reach a broader audience.