Blue is my favorite color, so, I’ve never really understood why pink has always represented females and blue males. In her current Pink and Blue Project photographer JeongMee Yoon explores this colorful division. The Pink and Blue project is surely an offshoot of Yoon’s earlier Color Project in which she captured children in their rooms with their mono-colored things.
Through her research for the Pink and Blue project Yoon discovered that this particular color association has existed only since the period after WWII and that prior to that time the pink/blue divide was actually reversed.
Colorfully Divisive Photography
The Pink and Blue Project by JeongMee Yoon
Trend Themes
1. Gender Color Divide - Exploring the historical and cultural division of colors based on gender presents opportunities for disrupting traditional notions of gender identity and expression.
2. Color Symbolism - Unraveling the meaning and symbolism behind colors can lead to innovative marketing strategies and product developments that challenge societal norms.
3. Historical Influences on Color - Examining the impact of historical events on color associations provides insights for creating new narratives and visual representations in various industries.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry involve challenging traditional gendered color divisions in clothing and accessories, promoting inclusivity and self-expression.
2. Marketing - Innovations in marketing strategies can utilize a deeper understanding of color symbolism to create impactful campaigns that resonate with diverse target audiences.
3. Education - Education initiatives that incorporate the historical aspect of color associations can help broaden perspectives and challenge gender stereotypes among students.