While other brands are doubling down on peppermint, Hot Dog on a Stick is serving up a new Pineberry Lemonade for the holiday season.
For those unfamiliar, a pineberry is essentially a white strawberry with red seeds and a pineapple-like flavor. Hot Dog on a Stick's new Pineberry Lemonade combines pineberries with lemonade to create a refreshing drink that boasts ripe strawberry and sweet pineapple flavors. As the brand's Senior Director of Marketing, Kate Fortune, explains, "We loved the sunny flavor and festive feel that the Pineberry Lemonade’s name brought to mind. We can assure you that the juicy and bright taste of our Pineberry Lemonade is the unexpected flavor you didn’t know you needed this holiday season!"
The perfect addition to Hot Dog on a Stick’s Sampler Platter, the new Pineberry Lemonade is a festive and fruity way to ring in the holiday season.
Seasonal Pineberry Lemonades
Hot Dog on a Stick Has a New Pineberry Lemonade for the Holidays
Trend Themes
1. Non-traditional Holiday Flavors - There is an opportunity for food and beverage brands to experiment with non-traditional holiday flavors to stand out from the competition.
2. Fruit and Citrus Infused Beverages - There is a growing demand for refreshing beverages that incorporate fresh fruit and citrus flavors, representing an emerging trend in the beverage industry.
3. Limited Time Offerings - Brands can attract customers by introducing seasonal and limited-time offerings, creating a sense of urgency and exclusivity.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of non-traditional holiday flavors and fruit-infused beverages to develop new products and menu offerings.
2. Hospitality - Holiday-inspired limited-time offerings can be used by hospitality brands to draw in more customers and increase sales during the holiday season.
3. Restaurant - Restaurants can capitalize on the trend of non-traditional holiday flavors and offering limited-time menu items to attract customers and keep them coming back.