Multipurpose cleaning brand Pinalen launched two new products under Pinalen Luxury Scents, both of which are multipurpose cleaners with premium aromas inspired by popular perfumes. Crafted by master perfumes in a high-end fragrance house, Sunrise Memories and Opulence Bloom elevate households with cleanliness and opulence.
Raphael Martins, Senior Brand Manager of Pinalen at AlEn USA, says "Research finds that in the wake of a global pandemic, political disruption, inflation, and more, many consumers are turning to homecare products in search of inexpensive ways to de-stress and find peace."
These versatile cleaners are safe to use on everything from laminated wood and marble to glass, plus their formulas are biodegradable to support safer homes and a safer planet. These new formulas are available in spray bottles and pourable formats.
Perfumer-Crafted Household Cleaners
Pinalen Luxury Scents Make Homes Feel Clean and Opulent
Trend Themes
1. Perfumed-cleaning Products - Integrating high-end fragrances into cleaning solutions to create an aroma-rich and luxurious home environment.
2. Biodegradable Multi-surface Cleaners - Eco-friendly cleaning products designed for use on diverse surfaces, highlighting sustainability in everyday household chores.
3. Stress-reducing Homecare - Household products developed to provide sensory relaxation and tranquility as a response to global and personal stressors.
Industry Implications
1. Homecare - With an emphasis on luxurious scents, the homecare industry is creating products that marry function with emotional well-being.
2. Eco-friendly Products - This sector is innovating by blending biodegradable materials with multipurpose functionalities to meet eco-conscious consumer demands.
3. Scent Design - Cross-industry collaboration between perfumers and cleaning product manufacturers is enhancing household environments through sophisticated scent experiences.