London-based streetwear imprint PICANTE introduces its latest collection that is prepared for the Fall/Winter 2022 season. It is packed with winter-ready designs including hoodies and jogging bottoms to match, shorts, graphic tees, and much more.
Earlier this year, the imprint launches a range of oversized tops that are influenced by different campaigns celebrating childhood TV, mechanics, and a London lifestyle. Now, the new capsule is led by a selection of hoodies that take on the same nostalgic theme. It highlights familiar logos including the PowerPuff Girls-inspired Mojo hoodie, and the Fratelli graphic can be seen on the team dinners at the Bar Italia. The entire seasonal range is now available to shop online at PICANTE.
Logo-Centric Fall Streetwear
PICANTE Presents its Latest Collection for the FW22 Season
Trend Themes
1. Logo-centric Fashion - The rise of logo-centric fashion creates opportunities for fashion brands to collaborate with artists and designers to create unique and eye-catching designs.
2. Nostalgic Themes - The use of familiar logos from childhood and pop culture in fashion collections presents opportunities for licensing collaborations and innovative marketing campaigns.
3. Online Shopping - The shift towards online shopping and e-commerce creates opportunities for fashion brands to expand their reach and connect with customers in new ways.
Industry Implications
1. Fashion Industry - The use of logo-centric and nostalgic themes in fashion collections presents opportunities for fashion brands to differentiate themselves in a crowded market and attract new customers.
2. Licensing Industry - The use of licensed characters and logos in fashion collections presents opportunities for licensing companies to expand their partnerships and explore new collaborations.
3. E-commerce Industry - The growth of online shopping creates opportunities for e-commerce companies to partner with fashion brands and enhance the online shopping experience for customers.