High-impact color used to be one of the main selling features of color cosmetics but consumers are now looking for their favorite makeup products to have skincare-inspired properties, as seen in Sisley's new Phyto-Blush. The blush products are available in flattering shades like Golden Rose, Pink Peony and Coral, each of which creates a healthy-looking glow and natural radiance thanks to a skincare-enriched formula.
Powered by botanical oils like camellia and cottonseed oil, the blushes have a transformative quality and a softness that creates a "non-powdery" powder that glides over the skin. The range of six shades also includes a luminous highlighter that can be used to naturally catch the light when swept across the high points of the face.
Botanically Enriched Blushes
Sisley's Phyto-Blush is Formulated with Camellia & Cottonseed Oil
Trend Themes
1. Skincare-infused Makeup - The demand for makeup products with skincare-inspired properties is growing, presenting a disruptive innovation opportunity for companies to create multifunctional products.
2. Botanical Oils in Cosmetics - Using botanical oils in cosmetics can provide a transformative quality and a softness that creates a 'non-powdery' powder that glides over the skin, presenting a disruptive innovation opportunity for the beauty industry to create eco-friendly cosmetics.
3. Luminous Highlighter - Highlighter with a luminous quality that can be used to naturally catch the light when swept across the high points of the face offers a disruptive innovation opportunity for the beauty industry to create products reflecting nature's brilliance.
Industry Implications
1. Beauty - The beauty industry can leverage the demand for skincare-infused makeup to create new products that provide consumers with multifunctionality.
2. Cosmetics - Cosmetic companies can use botanical oils in their products to create eco-friendly cosmetics that offer a transformative quality and a softness that glides over the skin.
3. Fashion - Highlighter with a luminous quality offers a disruptive innovation opportunity for the fashion industry to create products that capture the essence of natural light and provide an ethereal glow.