Physic Gin is the latest spirit from The Oxford Artisan Distillery and Oxford University. This gin is the first spirit to be launched in a new 25-year license that allows the artisan distillery to produce alcohol for the venerable university. Following the launch of this gin, The Oxford Artisan Distillery intends to release an absinthe, vodka and whiskey, all under the Oxford University name.
The connection Physics Gin has to Oxford University goes beyond a licensing agreement, as the herbs and botanicals used to create this gin were foraged from the university's Botanic Garden. The garden was founded in 1621, and was used primarily for the teaching of herbal medicine. Around 25 botanicals used in the gin came from plants first grown in the garden in 1640. The grain used to make the spirit is also locally sourced, as the fields that produce the grain are located in close proximity to the university.
Seventeenth Century Gins
Physic Gin is a Spirit Made with Botanicals Grown in a Historic Garden
Trend Themes
1. Artisan Distillery - There is an opportunity for artisan distilleries to collaborate with universities and use locally sourced ingredients to create unique spirits.
2. Historic Garden - Utilizing botanicals from historic gardens can create a unique selling point for spirits and provide a link to the past.
3. University Collaboration - Collaborating with universities can help distilleries gain credibility and tap into a knowledgeable audience.
Industry Implications
1. Craft Spirits - Craft spirits industry can explore partnerships with historic gardens and universities to create unique products and storytelling.
2. Gardening and Botanicals - Gardening and botanical industries can provide a new avenue for collaboration with distilleries, showcasing their plants grown for gin production.
3. Higher Education - Higher education institutions can leverage their historic assets, like gardens, to collaborate and strengthen relationships with local businesses.