Phlur body mists were newly introduced, launching the beloved fragrance brand into a fresh category that's currently captivating consumers. Vanilla Skin, Amber Haze and Mango Mood are the three debut body mists from Phlur, each of which can be spritzed on the hair and body to bring out a different aspect of oneself. While Mango Mood is tropical and sultry, Vanilla Skin is a rich, decadent scent for gourmand lovers and Amber Haze rounds out the trio with juicy, musky notes.
Body mists are experiencing a revival as fragrance fans opt for their subtle allure over the assertiveness of loud perfumes. The delicate, lingering trail that body mists can create invites curiosity rather than demanding attention, and this reflects a preference for more personal and nuanced olfactory experiences.
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Trend Themes
1. Revival of Body Mists - Body mists are experiencing a revival as fragrance fans opt for their subtle allure over the assertiveness of loud perfumes.
2. Personal and Nuanced Olfactory Experiences - The delicate, lingering trail that body mists can create invites curiosity rather than demanding attention, reflecting a preference for more personal and nuanced olfactory experiences.
3. Layerable Fragrances - Phlur body mists can be spritzed on the hair and body to bring out different aspects of oneself, offering layerable fragrance options.
Industry Implications
1. Fragrance - The revival of body mists presents disruptive innovation opportunities in the fragrance industry as consumers seek subtler alternatives to loud perfumes.
2. Personal Care - The preference for personal and nuanced olfactory experiences opens up disruptive innovation opportunities in the personal care industry to create more customizable and individualized fragrance products.
3. Fashion and Beauty - The concept of layerable fragrances provided by Phlur body mists introduces disruptive innovation opportunities in the fashion and beauty industry, allowing consumers to experiment with scent combinations and express their unique style.