The Weavers Men’s Winter '11 Collection by Phillip Lim was captured in a short film shot in Palm Springs by San Francisco-based filmmaker Andrew Paynter.
The men captured in this film are Craig, Miles and RJ King, with grooming by Hector Simancas. The ensembles featured are ultra urban and consist of black leather jackets, grunge-patterned pants, black shades, suits and black boots. In addition, the collection brings professional business black handbags that would add a sharp touch to any outfit.
The film conveys Lim’s collection mysteriously, with each of the three male models portraying a professional overall look.
Ultra Urban Menswear
The Phillip Lim Weavers Men's Winter '11 Collection is Graceful
Trend Themes
1. Ultra Urban Menswear - Disruptive innovation opportunity: Explore sustainable materials and technology to create eco-friendly urban menswear.
2. Short Film Fashion Campaign - Disruptive innovation opportunity: Utilize immersive storytelling techniques, such as virtual reality or interactive elements, to enhance the fashion campaign experience.
3. Black Handbags for Men - Disruptive innovation opportunity: Design functional and stylish black handbags specifically for men, catering to the growing demand for gender-neutral accessories.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainability practices and circular economy models into the fashion industry to reduce waste and environmental impact.
2. Film Production - Disruptive innovation opportunity: Develop innovative techniques for capturing fashion collections in short films, leveraging advancements in cinematography and storytelling.
3. Accessories and Bags - Disruptive innovation opportunity: Create a new market segment by introducing stylish and functional bags designed specifically for men.