The Philadelphia Orchestra recently released a new interactive app that allows audiences to learn more about the performance they're experiencing as they experience it. While mobile phones are typically discouraged during a show, in Philly things are different.
The LiveNote app works a bit like a digital program that you would typically receive at a performance. In addition to information about the concert, the performers and historical context, LiveNote also offers relevant information about the piece. This real-time content delivery is possible thanks to technology similar to Shazam. LiveNote is able to recognize where you are in the piece and informs the Philadelphia Orchestra audience with highlights and commentary on the music. The interactive app also gives text translations and story guides.
Opera-Accompanying Apps
This Philadelphia Orchestra App Provides Real-Time Content for Audiences
Trend Themes
1. Real-time Content Delivery - There is a disruptive innovation opportunity in developing apps that provide real-time information and commentary to enhance live experiences.
2. Interactive Performance Apps - Creating interactive apps for performances that engage and educate audiences in real-time could be a disruptive innovation opportunity for the entertainment industry.
3. Contextual Information Apps - Developing apps that offer contextual information, translations, and storytelling features during performances can enhance audience engagement and create a disruptive innovation opportunity in the arts sector.
Industry Implications
1. Entertainment - Integrating real-time content delivery apps into live performances can revolutionize the entertainment industry by offering enhanced audience experiences.
2. Music - Developing interactive performance apps for music concerts can disrupt the music industry by providing audiences with a deeper understanding and connection to the music being performed.
3. Arts - Creating contextual information apps for art exhibitions and performances can offer a disruptive innovation opportunity for the arts industry by enhancing audience appreciation and understanding.