The PHENOMENON Fall/Winter 2010 collection shows that a coming trend just may be going big on top and small on the bottom. The pictures in the PHENOMENON Fall/Winter 2010 lookbook show oversized hoodies and tees paired with supper slim and fitted pants.
Along with the denim and outerwear the PHENOMENON lookbook also gives us an up closer look at the labels accessories. There are fedoras, boots and canvas hightops.
Implications - In a contemporary society obsessed with originality, one of the most effective ways a company can attract consumers is by investing in products that feature an avant-garde or novelty-based design. By creating products that are so unique in their packaging they are immediately recognizable, the company stands a good chance of attracting consumers interested in standing out.
Shark-Faced Hoodies
The PHENOMENON Fall/Winter 2010 Collection
Trend Themes
1. Avant-garde Design - Investing in products with avant-garde or novelty-based designs can attract consumers interested in standing out.
2. Oversized Hoodies - The trend of pairing oversized hoodies with slim and fitted pants is gaining popularity in the fashion industry.
3. Unique Accessories - Companies that offer unique and distinctive accessories have the potential to attract consumers looking for originality.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by embracing avant-garde designs and unique accessories.
2. Marketing - Incorporating avant-garde designs can help marketing professionals create visually striking and distinctive campaigns.
3. Consumer Goods - Companies in the consumer goods industry can differentiate themselves by offering products with novelty-based designs and unique packaging.