Pharrell Williams and adidas are expanding on their already existing collaboration with a new set of goods for the winter season. This time, the duo is releasing activewear for both men and women.
Each of the pieces were made from adidas' iconic Primeknit technology. In addition to its performance-ready sensibilities, this collection was designed with creativity in mind, being developed with the intention to inspire the wearer. Function aside, this collection arrives with a minimalist aesthetic boasting a strictly black and white colorway. While the selected hues may contrast some of the more color-heavy trends seen this season, it helps the wearer focus on the function of each garment.
Sports bras, leggings, bike shorts and more will be included in this collection.
Artist-Collaborated Activewear
Pharrell Williams and adidas Expand on Their Collaboration
Trend Themes
1. Artist-collaborated Activewear - Pharrell Williams and adidas expanding their activewear line by using iconic Primeknit technology.
2. Minimalist Aesthetic in Activewear - Activewear collections arriving with a strict black and white colorway to focus on the function of each garment.
3. Performance-ready Activewear - Designers are developing activewear with both creativity and performance in mind.
Industry Implications
1. Activewear Industry - Manufacturers are increasingly using technology to create new activewear lines.
2. Fashion Industry - The fashion industry is moving towards minimalistic designs with a focus on functionality.
3. Entertainment Industry - Celebrities and Musicians are using their brand to collaborate with big names in the fashion industry.