Think about your last visit to the drug store, and do you remember seeing anything like this pharmaceutical packaging concept? Probably not. Branding certainly plays a roll in customers' decision-making in the medicinal aisles as well, but few clinical products are sold with truly eye-catching cartons.
Anne Kim's idea for the identity of three pain relief medications was to grab the attention of consumers as they navigate rows of pills and elixirs that they do not understand. Since general discomfort is such a common incentive to buy over-the-counter drugs, it is helpful that these cartons should stand out. Once the person has fixated on the bright red, blue and yellow boxes, illustrations clearly describe the precise type of relief that each option offers.
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
Trend Themes
1. Graphical Packaging - Using eye-catching and visually descriptive packaging for pharmaceutical products to stand out on the shelves.
2. Enhanced Branding - Utilizing unique branding strategies to differentiate pharmaceutical products and attract consumer attention.
3. Improved Consumer Experience - Enhancing the overall experience of consumers by providing clear and visually appealing information on pharmaceutical packaging.
Industry Implications
1. Pharmaceutical Packaging - Opportunities to disrupt the traditional pharmaceutical packaging industry by introducing eye-catching and visually descriptive designs.
2. Branding and Marketing - Disruptive innovation opportunities in the branding and marketing industry through unique strategies to differentiate pharmaceutical products.
3. Consumer Goods/retail - Implementing improved consumer experience in the consumer goods and retail industry by providing visually appealing and informative packaging for pharmaceutical products.