You're likely as surprised as I was to see this kooky Pete Versus Toby Loo campaign. You will observe that it is not only set in public washroom stalls, but the model is actually standing with this feet inside the toilet bowl.
Out of all of the ways to get attention in promotional pictures for a line of clothing, few would have thought up this method. It's of course a guaranteed success for capturing the attention of any consumer, and thoroughly amusing the brand's target buyers, adolescent males.
For a little local flavor to complement the homespun Australian image of the company, photographer Gavriel Maynard found his unsanitary sets in the club, pub and restaurant restrooms of the Bondi area. Each exudes its own individual aesthetic, acting as an unconventional and memorable backdrop in the Pete Versus Toby Loo campaign.
Can-Standing Campaigns
The Pete Versus Toby Loo Photo Shoot Makes a Case for Casual Fashion
Trend Themes
1. Toilet Fashion - The Pete Versus Toby Loo campaign introduces the trend of using unconventional and unsanitary toilet bowl settings in fashion photography.
2. Unconventional Backdrops - The use of club, pub, and restaurant restrooms as backdrops in promotional pictures presents an opportunity for brands to create memorable and unique campaign visuals.
3. Attention-grabbing Promotions - The kooky and amusing Pete Versus Toby Loo campaign highlights the effectiveness of unconventional methods in capturing consumer attention and engaging the brand's target audience.
Industry Implications
1. Fashion - The Pete Versus Toby Loo campaign showcases creative possibilities for disruptive innovations in the fashion industry through unconventional campaign settings and attention-grabbing promotions.
2. Photography - The use of unconventional backdrops in the Pete Versus Toby Loo campaign opens opportunities for disruptive innovations in photography, allowing photographers to experiment with unique and unexpected settings.
3. Marketing and Advertising - The attention-grabbing nature of the Pete Versus Toby Loo campaign suggests possibilities for disruptive innovations in marketing and advertising, encouraging brands to think outside the box and explore unconventional promotional strategies.