ELLE magazine's April cover this year featured "handwritten" notes from the cover star, Kim Kardashian West, personalized for 50,000 select magazine subscribers.
Quad/Graphics, a global marketing solutions business, worked with ELLE to launch this highly creative, tech and data-driven personalized campaign. "While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalized messages, images and offers in print advertising," said Brian Hickey, Senior Vice President of Sales at Quad/Graphics.
As advancements like personalized subscription magazine covers develop, new growth opportunities for print media do too – functioning as a direct response to the more personalized engagement that digital media offers.
Photo Credit: ELLE
Personalized Magazine Covers
ELLE's Custom Magazine Prioritizes Customer Engagement
Trend Themes
1. Personalized Magazine Covers - Brands are offering more personalized experiences on magazine covers to engage readers, utilizing tech and data-driven campaigns.
2. Data-driven Personalization - Data-driven campaigns are providing greater opportunities for businesses to engage with customers and drive sales through personalized advertising.
3. Print Media Innovation - As personalized subscription magazine covers develop, new growth opportunities for print media emerge as a direct response to personalized engagement in digital media.
Industry Implications
1. Marketing Solutions Industry - The marketing solutions industry has the potential to utilize data-driven personalized campaigns to enhance customer engagement and drive sales.
2. Publishing Industry - With the development of personalized covers, the publishing industry can offer readers more personalized experiences and increase engagement and sales.
3. Print Media Industry - Personalized subscription magazine covers offer print media a new avenue for growth and innovation with the use of data-driven and tech advancements.