Nowadays you can personalize a lot of things, from the cover of your laptop to the design of your sneakers. Indianapolis-based start-up uFlavor is taking this pattern one step further by offering consumers custom-made pop beverages. Anyone can go online and create what they think makes a wonderful drink, design the label and in a few days, their drinkable creation will be shipped to their homes.
uFlavor aims to have vending machines available in the next year or so that will mix and bottle a custom beverage on the spot. These inventive pop machines will allow customers to log in and browse their past creations and search for new flavors created by other people. The ambitious start-up aims for more than just a transient piece and wants to merge the power of social networking to create a beverage-sharing community in which people share ideas and benefit from designing products.
Flavors that become popular and frequently requested will -- just like viral videos on YouTube -- create some revenue for the designer. There is no doubt that some atrocious flavors will spin out of this idea, but with the incentive of some revenue, a delicious new pop is just waiting to be discovered!
Additional Source:
Fast Company
Personalized Pop Beverages
uFlavor Offers Carbonated Refreshments Customized for Your Tastebuds
Trend Themes
1. Customized Beverages - The trend of personalized products extends to beverages, allowing consumers to create their own custom-made drinks.
2. Beverage Vending Machines - The introduction of vending machines that mix and bottle custom beverages on the spot provides convenience and instant access to personalized drinks.
3. Beverage-sharing Community - The merging of social networking and beverages creates a community where people can share ideas and benefit from designing their own products.
Industry Implications
1. Beverage Manufacturing - Manufacturers can capitalize on the trend of customized beverages by offering options for consumers to create their own personalized drinks.
2. Vending Machine Industry - The introduction of beverage vending machines that mix and bottle custom drinks presents an opportunity for companies in the vending machine industry to innovate and meet consumer demand.
3. Online Community Platforms - The emergence of a beverage-sharing community opens up opportunities for online community platforms to provide a space for users to exchange ideas and share their customized drink creations.