EmbodyDNA is a new fitness app with a goal of creating a personalized fitness plan that's tailored using DNA.
Last year, a weight loss feature 'Snap It' could identify foods an individual should avoid by simply snapping a picture of their body. Based on the success of the algorithm, the company 'Lose It' evolved the app to introduce personal genetics in addition to basic calorie tracking.
Users will be asked to provide a saliva sample to 'Helix,' a personal genetics company that partners with 'Lose It.' After a six to eight week analysis, the results will be available through the accompanying app, informing the individual of a history of food patterns that are inhibiting their personal weight loss goals. The app can tell users what type of metabolism they have, what their fitness levels are and detect intolerances to dairy or gluten.
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
Trend Themes
1. Dna-based Fitness Plans - Disruptive innovation opportunity: Developing personalized fitness plans that are tailored using DNA analysis could revolutionize the weight loss industry.
2. Personal Genetics in Weight Loss - Disruptive innovation opportunity: Integrating personal genetics into weight loss apps can provide individuals with valuable insights about their unique dietary needs.
3. Saliva Sample Analysis - Disruptive innovation opportunity: Creating saliva-based analysis methods for identifying food patterns and metabolism types could lead to breakthroughs in weight loss strategies.
Industry Implications
1. Fitness - Disruptive innovation opportunity: The fitness industry can leverage personalized DNA-based fitness plans to offer more effective weight loss programs.
2. Health Tech - Disruptive innovation opportunity: The health tech industry can develop DNA analysis tools to provide personalized insights for weight loss apps.
3. Genetification - Disruptive innovation opportunity: The genetification industry can partner with weight loss apps to offer genetic testing services for personalized recommendations.