Perrier recently announced the launch of its new limited-edition can design inspired by Día de Los Muertos. The new design boasts the iconic sugar skull associated with the Mexican holiday, an event that celebrates loved ones who have passed.
In an effort to empower members of the Latino community, the brand has also committed to supporting to The Hispanic Heritage Foundation and United Farm Workers. The Hispanic Heritage Foundation aims to "identify, inspire, prepare, and connect Latino Leaders in the community, classroom, and workforce," while the United Farm Workers organization works to "actively champion legislative and regulatory reforms for farm workers covering issues such as worker protections, pesticides and immigration reform."
The Perrier Día de los Muertos is now available to purchase at select retailers nationwide.
Mexican Holiday-Celebrating Cans
The Perrier Día de los Muertos Launched in Time for the Holiday
Trend Themes
1. Limited-edition Holiday Can Designs - Creating customized cans for holidays or seasonal events provides an opportunity for brands to attract customers with a unique and personalized product.
2. Empowering Minority Communities - Supporting and partnering with organizations that promote and support diverse communities can help brands build a positive reputation and increase customer loyalty.
3. Cross-cultural Marketing Campaigns - Incorporating cultural elements or celebrating holidays from diverse communities in marketing campaigns can help brands connect with new audiences and expand market opportunities.
Industry Implications
1. Beverage Industry - Customized packaging and partnering with community organizations can help beverage companies develop a unique brand and increase customer loyalty.
2. Non-profit Sector - Partnering with businesses can provide non-profit organizations with greater visibility and access to funding, while also helping to promote social causes.
3. Retail Industry - Collaborating with brands to create exclusive and unique products can help retailers attract new customers and increase sales.