Agyness Deyn, perhaps the most glamorized bleach blonde of 2008, has inspired countless other fashionistas, both famous and not, to lighten their own locks to match her peroxide pixie ‘do. While Freja Beha Erichsen’s new style (seen on the cover of Vogue Nippon above) channels the classic look of Marilyn Monroe, Agyness’ look is much more Androgynous Andy than Bimbo Barbie, both styles demolishing a decades-old stereotype, pioneering a new look for a new year.
Other celebs who have rocked platinum locks include Jessica Alba, Victoria Beckham, Kelly Pickler and Pixie Geldof.
If you’re daring enough to reach for the bleach, you’d be also be daring enough to chop it off too—hair this blonde does not look pretty when it’s long. The old expression, "straw-like" blonde exists for good reason; just look at Mischa Barton, Amy Winehouse and Drew Barrymore in the gallery above. Then again, bombshells like Georgia Frost and Scarlet Johansson are blessed with locks that truly rock, even with peroxide!
Peroxide Pretty
Supermodels and Stars Set the Tone For Bleached Tresses in 2009
Trend Themes
1. Bleached Locks - The rise in popularity of bleached hair, inspired by celebrities like Agyness Deyn, creates opportunities for disruptive haircare products and services that cater to this style.
2. Androgynous Haircuts - The trend towards androgynous haircuts, as seen in Agyness Deyn’s peroxide pixie cut, presents opportunities for cutting-edge hair salons and barbershops to appeal to a diverse and non-conforming market.
3. Crossover Beauty - The crossover between traditional beauty standards and androgynous looks popularized by celebrities like Agyness Deyn represents an opportunity for cosmetics brands to develop products for a new, gender-fluid market.
Industry Implications
1. Haircare - The trend towards bleached hair creates opportunities for new haircare products that cater to this style, such as specialized shampoos and conditioners for bleached locks.
2. Salon Services - The rise in popularity of androgynous haircuts, as seen in Agyness Deyn's peroxide pixie cut, presents opportunities for hair salons and barbershops to offer gender-neutral cutting-edge styles.
3. Cosmetics - The trend towards crossover beauty, exemplified by celebrities like Agyness Deyn, presents an opportunity for cosmetics brands to develop more gender-fluid products that appeal to a wider audience.