Menstrual health brand Evana, which is under the larger British healthcare company Maxweilia presents the Period Red Lipstick. It is a unique lineup of lipsticks that embody a rouge tone that is developed to reflect the physical and emotion characteristics of the different stages.
The shades are meant to connect with the common experience that comes with the period cycle. It starts with the need to rest during the menstruation process and the increased energy that comes with ovulation. Evana conducted a survey that showed that 56% of those weren't sure about the names of the different phases. The notable shade is Menstruation which is the first phase and it is represented by a bold Period Red shade.