Experiences with scent are profoundly personal and Lush is opening the doors to a Perfume Library in London where fragrance fans can build out their scent wardrobes with the aid of its experts.
At this permanent concept store, Lush shoppers will find a dozen brand-new perfumes that are not yet available elsewhere. Created by three in-house perfumers (Lush co-founder Mark Constantine OBE, Emma Vincent and Alina Gliwinska,) the new fragrances open up new possibilities for those looking to discover their personal scent. On-site, guests will also discover a curated selection of books that inspire the work of perfumers.
Soho’s Beak Street has become a destination for fragrance lovers and Lush's Perfume Library is in proximity to neighboring stores from Le Labo, Avestan and Byredo.
Concept Perfume Stores
Lush's Perfume Library Provides Consultations with Fragrance Experts
Trend Themes
1. Personalized-perfume Experiences - Combining fragrance consultations with personal scent creation offers a deeply customized consumer experience.
2. In-house Perfumery - Showcasing perfumes exclusively created by in-house experts emphasizes brand uniqueness and creative control.
3. Fragrance-inspired Literature - Integrating curated books that reflect perfumers' inspirations creates a multisensory retail environment and enriches customer engagement.
Industry Implications
1. Luxury Retail - High-end concept stores in affluent areas provide an exclusive shopping experience that attract fragrance enthusiasts seeking premium products.
2. Personal Care - The personalized approach in fragrance selection and custom scent creation elevates the personal care industry through bespoke product offerings.
3. Experiential Retail - Creating immersive, multisensory shopping experiences transforms traditional retail into engaging and interactive environments.