This perfume box packaging design from the Elementi di Byblos line remind of the moon and sun, tying the unique qualities of each to a scent.
Each of the packages designed by BREAK include a soft watercolor image of the sun and moon, making them seem dreamy and light. Above this, the names of the two fragrances—Sole and Luna—are printed in gold and silver respectively to reiterate the premium quality of the product. On the inside of the boxes, the warm and cool color schemes are carried through to the fragrance bottles, making it impossible to mistake one for the other. While the moon-inspired Luna seems soothing and mellow, Sole seems much more invigorating and energetic like the sun.
Cosmic Fragrance Branding
The Perfume Box Packaging for Sole and Luna Honor the Sun and Moon
Trend Themes
1. Luxury Box Packaging - Designing perfume box packaging to evoke a sense of luxury and premium quality with images and colors.
2. Cosmos-inspired Packaging - Designing product packaging with cosmic images and themes to appeal to customers' sense of wonder and awe for a more memorable brand experience.
3. Multi-sensory Product Design - Incorporating visual and olfactory elements into product design to create a dynamic and immersive experience for customers.
Industry Implications
1. Cosmetics - Cosmetic companies can take inspiration from this trend to create packaging that is both visually appealing and evocative of the product's scent for a more impactful brand experience.
2. Fragrance - Fragrance brands can leverage this trend to create a standout brand identity that appeals to customers' need for premium quality and memorable experiences.
3. Gifts and Souvenirs - Gift and souvenir shops can use this trend to create packaging designs that are visually striking and memorable, providing a unique and immersive experience for buyers.