Worn right on the heart, the Armour39 performance monitor can tell exactly how hard someone is working out, calculating information based on heart rate and workout intensity. The results are then transmitted to an accompanying app so users can view all of their statistics on their phones.
Designed by Under Armour, this monitoring band fits comfortably around the rib cage, fitting snugly against the skin. After tracking the intensity and duration of workouts, this device is meant to encourage users to outperform themselves and do even better the next time. The point is to turn a difficult workout into a rewarding game where users can keep score against themselves.
By keeping tabs on how hard the workout was through the Armour39 performance monitor, users can track how much they improve over time.
Exercise Intensity Trackers
Armour39 From Under Armour is a Performance Monitor Like No Other
Trend Themes
1. Fitness Trackers - Disruptive innovation opportunity: Develop wearable devices that track workout intensity and encourage users to improve over time.
2. Performance Monitoring - Disruptive innovation opportunity: Create advanced performance monitoring systems that gather data on heart rate and workout intensity.
3. Data Visualization - Disruptive innovation opportunity: Build innovative apps that present workout statistics in an engaging and informative way.
Industry Implications
1. Fitness - Disruptive innovation opportunity: Integrate performance monitoring technology into fitness equipment to enhance workouts and provide real-time feedback.
2. Sports Apparel - Disruptive innovation opportunity: Collaborate with apparel brands to develop wearable devices that seamlessly integrate into workout gear to track performance.
3. Healthcare Technology - Disruptive innovation opportunity: Apply performance monitoring technology to healthcare settings for tracking patient well-being and rehabilitation progress.