After Tuxe founder and CEO Tamar Daniel found her own life profoundly changed by performance coaching, she set out to offer the service through the clothing brand. Soon, every purchase that is made through Tuxe will give consumers the chance to receive coaching. As Tuxe describes, its approach offers "360-degree perspective and support by addressing confidence from the outside and in."
Tuxe specializes in making a variety of comfort-focused apparel that help to prevent everything from sweat and odor to wrinkles. As much as these clothing features have the potential to simplify one's life and boost one's confidence, the coaching sessions set to be offered by Tuxe will take an even more in-depth approach to touching the lives of each and every customer.
Coaching-Paired Clothing Purchases
Tuxe Supports Its Customers with Performance Coaching Sessions
Trend Themes
1. Performance Coaching Apparel - Providing performance coaching sessions alongside clothing purchases can enhance the value of apparel brands.
2. 360-degree Support Services - Offering 360-degree perspective and support by combining clothing features and performance coaching services can create disruptive innovation opportunities for companies.
3. Customer-centric Coaching - Providing personalized coaching sessions with every purchase can help apparel companies build stronger relationships with their customers.
Industry Implications
1. Apparel - Apparel companies can offer more than clothing by providing performance coaching services.
2. Personal Development - Personal development service providers can explore partnerships with clothing brands to offer performance coaching services.
3. Retail - Retail stores can differentiate themselves by offering coaching services alongside product purchases.