Cozy Inclusive Expansive Capsule

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Telfar Unveils the PERFORMANCE Capsule for FW22

Telfar closed out New York Fashion Week with the PERFORMANCE Capsule designed for the Fall/Winter 2022 season full of expansive and inclusive items. The entire show was live-streamed for those abroad and invited fans to have a first look at the items along with those present.

There are two parts to the show, showing athletic themes of luxe sportswear and denim. The first half of the capsule features jersey and knit fabrics in the silhouettes of oversized tank tops and tracksuits paired with satin pants and split hems or large gym shorts. All of the designs are marked with the notable 'T' logo in the stylized athletic league decal. The second half focuses entirely on the craftsmanship of denim made in varying sizes and shapes.
Trend Themes
1. Inclusive Sportswear - Opportunity to disrupt the sportswear industry by creating designs that cater to a wider range of sizes and body types.
2. Luxury Denim - Disruptive innovation opportunity in the denim industry by incorporating high-end fabrics and techniques into denim clothing.
3. Livestreaming Fashion Shows - Opportunity to disrupt the fashion industry by offering more accessible ways for consumers to get a firsthand look at new collections.
Industry Implications
1. Sportswear - The PERFORMANCE Capsule by Telfar showcases the opportunity to create more inclusive and diverse athletic clothing.
2. Denim - The craftsmanship of the denim pieces in Telfar's PERFORMANCE Capsule highlight an opportunity to incorporate high-end fabrics into denim clothing.
3. Fashion - The live-streamed Fashion Week show by Telfar presents an opportunity for the fashion industry to embrace more accessible ways for consumers to engage with new collections.

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