Flowers Foods Inc., the company behind several brands like Nature’s Own and Dave’s Killer Bread, recently launched several new offerings, including the delicious Perfectly Crafted Flatbreads.
Released under the Nature's Own brand, the new Perfectly Crafted Flatbreads are a better-for-you flatbread option that doesn't sacrifice flavor. Available in White and Garlic varieties, each of the Perfectly Crafted Flatbreads is made without artificial preservatives, colors, or flavors, and no high-fructose corn syrup. The result is an artisan-style, bakery-inspired flatbread that makes the perfect base for everything from creamy hummus to pizza sauce and veggies. All like all of Nature's Own's other products, the flatbreads are also Non-GMO Project Verified. As Krystle Farlow, Director of Brand Management for Nature's Own, explains, "Our research shows expanding the range of product choices enables us to engage new consumers who crave a selection of delicious, straightforward options crafted with wholesome ingredients."
Garlicky Better-for-You Flatbreads
The New Nature’s Own Perfectly Crafted Flatbreads are Non-GMO
Trend Themes
1. Artisan-style Flatbreads - Opportunity for brands to offer bakery-inspired flatbreads with innovative flavors and better-for-you ingredients.
2. Non-gmo Verification - Growing trend for products to be certified Non-GMO, signaling a commitment to transparent and wholesome ingredient sourcing.
3. Flavorful Better-for-you Options - Demand for delicious products made without artificial additives or high-fructose corn syrup, appealing to health-conscious consumers.
Industry Implications
1. Food Manufacturing - Innovative flatbread offerings present opportunities for food manufacturers to create healthier, flavorful products that cater to changing consumer preferences.
2. Natural Food Products - Increased interest in Non-GMO and better-for-you options drives growth in the natural food products sector, encouraging brands to prioritize ingredient transparency.
3. Consumer Packaged Goods - Consumer demand for wholesome, flavorful choices in CPGs opens avenues for brands to develop products with artisanal appeal and health-conscious formulations.