Levi’s has been getting quite creative in its recent Unbuttoned campaign. From casting rockers as models, stealthily putting clips of guys back-flipping into their levi’s jeans on YouTube, to backwards commercials and stripping billboards.
Gossip blogger Perez Hilton is one of the celebrities that Levi’s has collaborated with in the Unbuttoned campaign, which invites you to ‘unbutton’ those celebrities. Does anyone really want to unbutton Perez?!?
The chosen celebrities select a playlist of songs that Levi’s offers to you for FREE download. Perez’s list, which can be accessed here, includes songs by Alphabeat, Jully Black, Larry Tee, Princess Superstar, Adam Tensta, Natalia Capuccini, The Orion Experience, The Blood Arm, Tilly and The Wall, We The Living and Yelle.
You can also watch an exclusive funny little video called "Lil’ Perez" that was created by Michael Mouris (aka Crazybaby).
Bloggers as Models
Perez Hilton for Levi's Unbuttoned
Trend Themes
1. Celebrity Collaborations - Opportunity for brands to collaborate with popular celebrities to enhance their marketing campaigns.
2. Content Marketing - Brands can offer exclusive content, such as free music downloads, to engage consumers and build brand loyalty.
3. Influencer Partnerships - Working with influential bloggers and social media personalities can help brands reach a wider audience and create buzz around their products.
Industry Implications
1. Fashion - Fashion brands can leverage celebrity collaborations to showcase their products and create unique experiences for consumers.
2. Music - Music industry can explore partnerships with brands to promote artists and offer exclusive content to fans.
3. Advertising - Advertising agencies can help facilitate influencer partnerships and develop creative campaigns that resonate with target audiences.