Percival introduces its latest capsule designed for the Spring/Summer 2021 season and it is a celebration of British workwear shapes. The brand is based in Hackney located in East London and for the new season, it turns its attention to quintessential design language of its heritage.
The independent brand is known for its wide range of fabrication and materials that make up the design, delivering classic silhouettes that are bolder than the traditional looks. Inspiration also comes from minimal architectural design and monochromatic interior design, ranging to Japanese woodblock print and nods to David Lynch as well. The capsule celebrates textiles and delivers the archetypical workshirt in a variety of options, including the reworked iteration that uses luxe Italian wool materials.
Workwear-Informed Spring Menswear
Percival's SS21 Capsule Explores Elevated Workwear Silhouettes
Trend Themes
1. Elevated Workwear - Opportunities for designers and brands to incorporate high-end materials and avant-garde cuts into traditional workwear silhouettes.
2. Heritage Design Language - Brands can explore their national and regional heritage for inspiration in their designs, incorporating traditional shapes and styles with modern updates.
3. Textile Celebration - A focus on celebrating textiles and fabrics in menswear, including unique blends and sustainable materials, is a growing trend for designers.
Industry Implications
1. Menswear Fashion - Designers can capitalize on the trend of incorporating traditional workwear silhouettes into high-end menswear fashion.
2. Luxury Fabrics - The usage of luxe, premium materials such as Italian wool in workwear-inspired fashion can fuel innovation opportunities in the luxury fabric industry.
3. Sustainability - A focus on sustainable material usage in menswear fashion can lead to disruptive innovation opportunities for brands in the sustainable textile industry.