Pennington's latest social media contest invites the eco brand's Facebook fans to battle for the best lawn or garden. The 'Lawn & Garden Envy' sweepstakes requires Pennigton's Facebook fans to post a photo of their garden while competing against other lawn enthusiasts. The winner with the greenest and most photogenic garden will be named on October 25th and will be the recipient of a $250 National Home Retailer gift card and an additional prize pack filled with Pennington's products.
In addition to submitting an image of their lawn, Facebook fans are also required to answer questions about their favourite home-grown dish and most beloved outdoor space. Appealing to its target demographic -- boomers with an appreciation for gardening and home-cooked meals -- Pennington's appeals to mass audiences with a social media contest that is both memorable and engaging.
Photogenic Garden Contests
Pennington's Lawn & Garden Envy Contests Offer Prizes to Facebook Fans
Trend Themes
1. Social Media Gardening Contests - Businesses can offer social media contests that promote eco-friendly brand awareness and engagement.
2. Photogenic Lawn Competitions - Contests that encourage participants to cultivate the prettiest gardens or lawns to win prizes can be a unique promotional strategy for home decor or outdoor products.
3. Online Home Improvement Competitions - Platforms that feature home improvement competitions with incentives can inspire participants to share transformative DIY projects, offering a new way to engage with online communities.
Industry Implications
1. Eco and Gardening Products and Services - The eco and gardening industry can offer incentives for customer engagement through social media contests.
2. Home Improvement and Outdoor Decor - Companies that offer home improvement and outdoor decor can create online competitions that inspire customers to share their projects.
3. Social Media and Online Marketing - Online platforms that facilitate social media contests can work with businesses to create engaging competitions and increase brand awareness.