The three-piece unisex Trade Routes Collection by Penhaligon takes inspiration from British history, transporting modern men and women back to the times where travel by ship was the most efficient way to get around the world.
The three Penhaligon scents include Lothair, Empressa & Levanthium, each of which plays off some of the rich items that were once traded. The light and feminine Empressa scent has floral and patchouli notes, making it reminiscent of fine silky fabrics. In contrast, Levanthium is a more masculine scent that reminds of rum and spices. To go along with the launch of these three fragrances, Penhaligon is offering a unique experience with the Mandarin Oriental in Singapore, where guests are offered a unique hotel package that encourages them to "discover the scent of Penhaligon."
Historically-Influenced Perfumes
Penhaligon's Trade Routes Collection Revisits British History
Trend Themes
1. Historical-inspired Fragrances - Creating perfumes that transport users to different historical eras through unique scents.
2. Unisex Fragrances - Designing perfumes that appeal to both men and women, breaking traditional gender barriers.
3. Experiential Marketing - Offering unique experiences or collaborations to engage customers and create memorable brand interactions.
Industry Implications
1. Perfume Industry - Exploring new fragrance concepts and utilizing historical themes to create captivating scents.
2. Hospitality Industry - Partnering with hotels to offer exclusive fragrance-themed experiences for guests, enhancing their stay.
3. Travel and Tourism Industry - Targeting tourists and travelers by incorporating historical and cultural elements into fragrance-related experiences.