As part of their mission to "empower people to be the best version of themselves anywhere, anytime," Peloton recently launched a series of classes designed to address specific emotions often faced by riders. Dubbed the Peloton Mood Series, the classes include: happy, sad, calm, confident, and heated, and feature four to five classes for each discipline.
To develop the series, Peloton worked alongside Dr. Pooja Lakshmin, a Board-Certified Psychiatrist and member of their brand's Health and Wellness Advisory Council. This council advised on "what the collection should feel like for Members, the types of moods to include and how to prepare instructors to teach the classes."
The new series is now available to Peloton Members globally.
Mood-Based Cycling Classes
Peloton Debuts New Classes Designed to Address Specific Emotions
Trend Themes
1. Mood-based Fitness Classes - Opportunities to develop mood-based fitness classes that cater to the emotional needs of clients can be explored.
2. Mental Health-focused Fitness - Developing mental health-focused fitness platforms that address the challenges faced by people can be explored.
3. Psychiatrist-led Advisory Councils - Exploring the model of having advisory councils led by experts in their respective fields can be explored by fitness companies.
Industry Implications
1. Fitness Industry - Fitness companies can look into development of classes and services that cater to the emotional needs of their clients.
2. Mental Health Industry - Mental health organizations can team up with fitness companies to develop platforms that address the unique challenges that individuals face.
3. Psychiatric Industry - Mental health experts can provide consultation and advice to fitness companies on how to develop effective models that cater to the needs of clients.