Peeps are most commonly associated with springtime, but the new Peeps fall flavors bring in the changing leaves and brisk afternoons of autumn. Released ahead of Labor Day, the Peeps fall flavors reference typical autumnal tastes and activities.
There are four new flavors being released this season: candy corn, caramel apple, maple brown sugar, and, of course, pumpkin spice latte. The former three make reference to apple-picking, the first maple syrup harvests, and fall fairs, while the latter is yet another example of pumpkin spice's dominance as a flavor for the month's following summer. Ahead of Halloween, Peeps has also released 'Spooky Cats,' which are dark, cat-shaped versions of the treat.
All four of the Peeps fall flavors are dipped in fudge; pumpkin spice latte, candy corn, and maple brown sugar have white fudge, while caramel apple is coated in salted caramel fudge.
Fall-Themed Marshmallow Treats
These Peeps Fall Flavors Are a Comforting End to Summer
Trend Themes
1. Autumn-inspired Marshmallow Treats - Creating marshmallow treats with flavors that evoke the essence of fall presents an opportunity for a unique and seasonal product line.
2. Expanding Seasonal Flavor Offerings - Introducing new and themed flavors during specific seasons, such as fall, can attract consumers looking for limited-edition treats and create excitement around the brand.
3. Innovative Fudge Coatings - Exploring different fudge coatings, such as salted caramel and white fudge, can add an element of indulgence and variety to marshmallow treats.
Industry Implications
1. Confectionery - The confectionery industry can leverage the popularity of seasonal treats by developing creative and flavorful marshmallow products that cater to different occasions throughout the year.
2. Seasonal Food and Beverage - In the seasonal food and beverage industry, there is an opportunity to create unique and limited-edition marshmallow treats that align with the flavors and trends associated with specific seasons.
3. Food Packaging and Design - Packaging and design companies can collaborate with marshmallow treat manufacturers to create visually appealing and innovative packaging that complements the seasonal flavors and themes.