The McDonald's Peanut Butter Crunch McFlurry is being made available by the brand at select locations to offer patrons with a way to satisfy their craving for an ice cream-based treat that doesn't hold back when it comes to interesting texture.
The frozen treat is achieved with a base of the brand's signature vanilla soft serve that is blended with a mixture of peanuts, chocolate and cookies. What's created with the frozen treat is a premium flavor profile that doesn't skimp on texture to give it almost a candy bar-inspired experience that's perfect for avid chocolate and peanut butter fans.
The McDonald's Peanut Butter Crunch McFlurry is priced at $3.59 and is presently being made available at locations in Pasadena, California but could be showing up at additional locations.
Crunchy QSR Frozen Treats
The McDonald's Peanut Butter Crunch McFlurry is Texturally Satisfying
Trend Themes
1. Textured QSR Treats - Fast food chains are innovating by adding unique textures to their frozen treats, offering a new level of experience to customers.
2. Gourmet Soft-serve - Using premium ingredients to upgrade a classic fast food offering creates a niche and differentiator for QSR chains.
3. Regional Exclusive Menu Items - Offering exclusive menu items to individual regions increases anticipation and demand for new food products.
Industry Implications
1. Fast Food Chains - Innovative frozen treat varieties can help fast food chains stand out in a crowded market.
2. Premium Ice Cream Makers - Emulating the textured flavors and innovative creations of fast food chains could help premium ice cream brands better reach millennial audiences.
3. Regional/local Food Chains - Creating exclusive menu items to specific regions can help increase foot traffic to local/regional chains.