Better-For-You Peanut Butter Cups

Simply Peanut Butter Crispies have been created in collaboration with Whole Foods Market as a better-for-you take on the classic peanut butter cup treats to provide consumers with a delicious yet beneficial alternative.

The treats are crafted with dark Direct Trade Chocolate alongside peanuts, puffed quinoa and cocoa sugar with no fillers, palm oil, bulking agents, cane sugar, soy or sugar alcohols in the mix. The vegan-friendly treats are also gluten-free and non-GMO, and come in 4.7-ounce pouches with six individual mini bars priced at $7.99.

Founder and CEO Caron Proschan spoke on the new Simply Peanut Butter Crispies saying, "Since day one, our mission has been to make snacks simpler. With Peanut Butter Crispies, we continue our promise of making the most delicious, high quality products, which people can feel good about. Our partnership with Whole Foods goes back to our earliest days: they were the first retailer to carry our chewing gum. We are excited to have collaborated with them on our Peanut Butter Crispies, which are a clean version of everyone's favorite flavor combination: peanut butter and chocolate."