Nothing screams summer in Georgia like fresh peaches, which is why Krystal is leaning into its Souther roots with its new Peach Shake and Peach Lemonade.
Georgia peaches are generally available from mid-May to early August, making them the perfect summertime fruit. To celebrate this harvest, Krystal is introducing a new Peach Shake made from soft serve ice cream handspun with peach-flavored syrup. The chain is also offering a tangy new Peach Lemonade, which combines Minute Made lemonade with sweet peach flavoring. Both drinks are cool, fruity, and truly refreshing.
Both the new Peach Shake and Peach Lemonade are seasonal menu items that can be found at participating Krystal locations for a limited time through the summer of 2021.
Summery Peach Shakes
Krystal is Servingup a New Peach Shake and Peach Lemonade
Trend Themes
1. Seasonal Flavored Shakes and Beverages - Opportunity for restaurants and beverage providers to showcase new, unique and limited-time flavors that appeal to consumers during specific seasons of the year.
2. Fruit-based Drinks - Opportunity for companies to create refreshing drinks with fruit flavors as a healthier alternative to traditional sugary drinks.
3. Regional Cuisine-inspired Menu Items - Opportunity for restaurants to incorporate local, regional flavors and ingredients into their menu items to appeal to consumers who want a taste of authentic regional cuisine.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to offer a seasonal menu of food and drinks that utilize locally sourced ingredients, such as incorporating regional flavors like the Krystal Peach Shake or Peach Lemonade.
2. Beverage Industry - With growing demand for healthier alternatives to sugary drinks, there is significant opportunity for the beverage industry to invest in creating fruit-based drinks with natural sweeteners and flavors like peach lemonade.
3. Agricultural Industry - Opportunity for peach farmers and other fruit growers to partner with restaurants and beverage providers to supply fresh, locally sourced ingredients for seasonal menu items that highlight regional flavors and ingredients.