Nike introduces the latest iteration of its signature Zoom KD12 sneakers as a part of the label's EYBL summer league launch this year entitled 'Peach Jam.' The annual EYBL league happens every summer and it incites basketball players from various high schools to participate in the game head to head to reach the Nike Peach Jam in Georgia.
The sneaker's update this year is brightly colored throughout the uppers in summery hues. There are also a series of patterns along the teal base foundation in a patchwork-like manner. The uppers showcase floral embellishments across the heel and the midsoles, neon details, and a set of the Georgia Peach as well. The branding Swoosh is complete is checkered patterning and is showcased throughout the sneaker as well.
Vibrant Clear Patchwork Sneakers
Nike's Zoom KD12 Sneakers Receive a Peach Jam Makeover
Trend Themes
1. Summer Patchwork Sneakers - Opportunity for footwear brands to create limited edition bright and colorful patchwork sneakers for summer launches.
2. Floral Embellished Sneakers - Opportunity for footwear brands to create floral embellished sneakers, adding a feminine touch to athletic footwear.
3. Checkered Patterning Sneakers - Opportunity for footwear brands to incorporate checkered patterning in designs, adding a retro look to modern sneakers.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can capitalize on the trend and create eye-catching designs for the summer season.
2. Limited Edition Sneakers - Limited edition sneaker brands can launch new patchwork, floral embellished and checkered designs, targeting fashion-conscious sneakerheads.
3. Sports Retail - Sports retail companies can benefit from branding collaborations, limited releases and targeted marketing campaigns to attract sneaker enthusiasts to their stores.