President's Choice' PC Insiders subscription is a new paid service for PC Optimum members that goes beyond points earned to offer new and exciting perks like skipped fees, free PC Express grocery pick-up and free shipping from Shoppers Drug Mart and Joe Fresh online. Priced at $9.99 a month, the basic subscription unlocks extra points, free shipping and free online grocery pickup for members while a payment of $99.99 a year goes beyond to include a $99 travel voucher and an annual surprise gift.
PC Insiders subscribers can access exciting perks when purchasing from participating retailers carrying PC Organics and PC Black Label Collection products along with stores like Joe Fresh and Shoppers Drug Mart's Beauty Boutique.
Teaming up with lifestyle expert, Shoana Jensen, PC highlights the value of its new subscription program with a list of new year's resolution hacks for 2019. Shoana’s hacks include using the subscription to save time and money while checking things off one's to-do list. "I’m a busy woman, so anything that checks items off my to-do list and saves me time and money is extremely valuable. I love planning my meals for the next week in advance, and subscription services like PC Insiders makes it even easier for me by offering 20% back in PC Optimum points on my essential grocery items, including organics which is great for me. I rack up points so quickly, that the service pays for itself in no time AND I get to try out different products every week, bringing new flavours into my meals."
The lifestyle expert and Cityline Canada media correspondent also discusses the benefits of using a service like PC Insiders when looking to optimize personal downtime. "Personal downtime is so important and I really value any time I can get to relax and unwind. Another key benefit with the PC Insiders subscription service is the free PC Express pick-up. Rather than wasting hours in-store I can ensure my fridge is fully stocked with groceries without ever having to leave my car! That's time I get back to treat myself for being efficient."
Rewarding Loyalty Subscriptions
The PC Insiders Subscription Helps PC Optimum Members Unlock Perks
Trend Themes
1. Subscription Services - The rise of loyalty subscription services like PC Insiders offers a disruptive innovation opportunity to enhance customer engagement and generate recurring revenue.
2. Omnichannel Retail - PC Insiders' partnership with retailers like Shoppers Drug Mart and Joe Fresh showcases the potential for disruptive innovation in integrating e-commerce and brick-and-mortar experiences.
3. Personalized Loyalty Programs - PC Insiders' tailored perks based on member preferences presents a disruptive innovation opportunity to create personalized experiences and strengthen customer loyalty.
Industry Implications
1. Grocery - The PC Insiders subscription service presents a disruptive innovation opportunity for grocery stores to enhance loyalty programs and provide value-added services.
2. Retail - PC Insiders' collaboration with retail brands like Shoppers Drug Mart and Joe Fresh highlights the potential for disruptive innovation in the retail industry through loyalty subscriptions.
3. E-commerce - The integration of free shipping and online grocery pickup through PC Insiders demonstrates a disruptive innovation opportunity for e-commerce companies to enhance customer convenience and loyalty.