Paysend, a global digital money transfer platform recently launch of a new advertising campaign, targeting the Hispanic community in the United States -- the world's largest money transfer corridor to Latin America. Paysend aims to revolutionize the way families send financial support across borders and is promoting its service through a comprehensive campaign that features Spanish language TV commercials, program sponsorships, radio ads, podcast sponsorships, and extensive digital content.
Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Affordable Money Transfer Campaigns
Paysend's New Ad Campaign Targets Hispanic Consumers in the US
Trend Themes
1. Digital Money Transfer - Paysend aims to revolutionize the way families send financial support across borders by offering fee-free money transfers to Latin America.
2. Hispanic Targeted Advertising - Paysend's comprehensive ad campaign targeting the Hispanic community in the US highlights the joy of sending money to loved ones.
3. Increased Spanish-language Search Investments - By investing more in Spanish-language search, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Industry Implications
1. Financial Services - Paysend's digital money transfer platform disrupts the traditional financial services industry by offering fee-free transfers to Latin America.
2. Advertising - Paysend's targeted ad campaign aims to disrupt the advertising industry by emphasizing the joy of sending money to loved ones.
3. Technology - Paysend's increased investment in Spanish-language search disrupts the technology industry by providing a specialized money transfer solution for the Hispanic community.