'Pay Your Selfie' is an innovative new app that has found a way to monetize taking selfies. The Startup has created a variety of assignments for users which reward each selfie with a dollar. The app teamed up with a variety brands to ask participants to take a selfie at various locations or with certain products, which brands hope can provide data on consumer behavior. Some of these assignments ask users to take a selfie "with a Coke" or "in a Freshii restaurant," which is easy money for users but valuable insight for brands.
Once a user reaches 20 dollars in their piggy bank, Pay Your Selfie rewards them with a cheque. In the age of social media, brands are attempting to find ways to infiltrate the user-generated world. Brands are trying to find new avenues to show up on social media feeds -- a place most young people are constantly frequenting.
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
Trend Themes
1. Monetized Selfie Culture - Opportunity for businesses to create apps that offer monetary rewards to users for taking selfies, generating valuable consumer behavior data.
2. Branded User-generated Content - Opportunity for brands to collaborate with apps and platforms to encourage users to create branded content like selfies, increasing brand exposure and engagement.
3. Innovative Marketing Strategies - Opportunity for brands to explore new and creative ways to reach consumers through unconventional tactics like incentivizing selfies and leveraging user-generated content.
Industry Implications
1. Technology - Tech companies can develop selfie apps or enhance existing social media platforms to incorporate monetization features, attracting a larger user base.
2. Marketing and Advertising - Marketers and advertisers can incorporate user-generated content, particularly branded selfies, into their campaigns to boost brand awareness and consumer engagement.
3. Consumer Products - Consumer brands can leverage selfie apps to gather valuable consumer behavior data and gain insights into customer preferences and trends.