Sir Paul Smith, long known for his love of pro cycling, has once again lent his design chops to a racing collaboration. With this extremely limited edition of only 150 jerseys, a portion of the proceeds will benefit Japan Earthquake Appeal. These jerseys were sported by the Rapha/Condor/Sharp team during the London Nocturne Cycle race earlier this month. Smith describes them as "bright, positive and colorful." They feature the slogan "Every Day is a New Beginning" and boast Smith's traditional rainbow stripes on a white background. Of course, the iconic Paul Smith signature also graces the jerseys.
While these are built to the specifications of elite athletes, they will most likely end up being collector's items. With British cycling culture enjoying a surge, you are advised to act fast in trying to snag one of these!
Charitable Bike Jerseys
These Paul Smith Designs are Colorfully Positive
Trend Themes
1. Limited Edition Activewear - Designers can collaborate with athletes to create limited edition activewear with unique designs, as seen with the Paul Smith charitable bike jerseys.
2. Charitable Fashion - Brands can incorporate charitable giving into their fashion products to attract ethically conscious consumers, as demonstrated by the Japan Earthquake Appeal benefit of the Paul Smith bike jerseys.
3. Cycling Collectibles - The surge of interest in British cycling culture creates opportunities for limited edition cycling apparel to become sought-after collectibles, such as the Paul Smith bike jerseys.
Industry Implications
1. Athletic Apparel - Collaborations between designers and elite athletes can disrupt the athletic apparel market with limited edition activewear.
2. Fashion - Charitable giving within fashion can disrupt the industry by appealing to ethically conscious consumers.
3. Collectibles - Limited edition cycling apparel can create a new market for collectibles within the sports industry.