Photographer Paul Graves is one of Trend Hunter's favorites thanks to his unusual techniques in editorials.
We’ve seen him use balloons, yarn and bags in innovative ways to sell products, and now we bring you another creative editorial he did for Surface.
While we’ve seen nudevertising used to sell sneakers before, Graves couples the models who are wearing nothing but shoes and socks with humongous versions of the shoes they are wearing.
The model gets to pose with a larger than life version of his shoe, which makes for a captivating editorial.
Racy Shoetography
Paul Graves Shoots Models Wearing Nothing But Shoes
Trend Themes
1. Nudevertising - Opportunity for brands to use nudity as a creative and attention-grabbing marketing strategy.
2. Innovative Product Photography - The use of unconventional materials and techniques in product photography to create engaging visuals and unique selling points.
3. Larger Than Life Props - The incorporation of oversized props in photography to create a visually striking and memorable experience.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity for fashion brands to experiment with nudevertising as a means to showcase products in a bold and artistic way.
2. Photography and Advertising - Opportunity for photographers and advertisers to explore innovative techniques and materials in product photography for more captivating and attention-grabbing visuals.
3. Prop Design and Manufacturing - Potential for prop designers and manufacturers to create larger than life props for use in photography, advertising, and editorial campaigns to enhance brand storytelling and visual impact.